To solve this problem I followed Design Thinking methodology:

EMPATHIZE – DEFINE – IDEATE – PROTOTYPE – TEST

  • What do we need to learn?

When they decide to donate? Motivations for donate They donate one time only? one per year? Ways of paying Share the donation? Collaborative donations? Are they interested in the programs and activities done with the money? Online or offline? Are they religious?

  • Who do we need to learn from?

Not so religious people and Not so commited people

  • After research, surveys and interviews:

heat map test on NGO website

Are they willing to make donations? Why not?

They are willing to collaborate together to improve the world

RELIGIOUS DONORS ARE LEGION AND COMMITTED

NGO PROJECTS ARE INTERESTING

PEOPLE ARE WILLING TO COLLABORATE

  • Affinity diagram

  • Brainstorming + Mind map

How Might We… brainstorming

 

Mind Mapping

  • User Personas and Empathy Map
  • Problem statement

People willing to donate need an appealing and easy way to do it because normally it’s cold, tedious and complicated.

  • Design opportunity

Using the content of the projects and the power of persuasion of usual donors.

The solution proposed is a crowd-donation tool focused on content. Every project delivers updated info to get more crowdsource campaigns.

  • StoryBoard & User Journey

Story Board

User persona Journey

User Journey

  • User flow

  • Prototyping and testing
Low fidelity prototype:

Pencil & Paper + Marvel engine

Medium Low fidelity prototype:

Medium fidelity prototype:

Sketch + Invision engine

High fidelity prototype (Sketch + Flinto):

After some testing I detected two important things: Users don’t read and I needed a better hierarchy.

CLEAN DESIGN + EASY STEPS + COLLABORATION FEATURE

Screens